With over two decades of expertise in collecting action figures and vehicles from the iconic G.I. JOE universe, we saw an opportunity to elevate the experience for collectors. Urutoys was founded in 2019 with the ambitious creation of the NightWolf, our first 1:18 inyection moulding action vehicle.

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When Covid-19 hit we had to put a hold on our work. 2024 became our breakthrough year as we expanded with a talented team of designers and visionaries.

Now, we're pushing boundaries with innovative projects that blend cutting-edge design, rich storytelling, and immersive audiovisual experiences.

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Proudly developed in Uruguay and designed for a global audience, Urutoys is reimagining what action figures, vehicles, and accessories can be. For collectors who demand the extraordinary, the future starts here. Stay tuned, game-changing releases are just around the corner!